Rural E-commerce Comprehensive Demonstration Project
The "Rural E-commerce Comprehensive Demonstration Project" was piloted in 2014 and officially launched in 2015. Since then, the project has been targeted at registered low-income households, villages and counties, and focused on developing e-commerce infrastructure with government funding support, establishing county-level service and logistics systems, fostering specialists and facilitating online market of agriproducts. As of 2019, the project has covered all 832 low-income counties across China. In recent years, rural e-commerce has been flourishing. Many localities have developed rural e-commerce system from the ground up, and rural online business began to grow rapidly. So far, rural e-commerce has been unprecedently growing in terms of market size, supply and demand pattern, as well as economic impact.
Excerpt from:
